Caseflicks

Supreme Court of the United States • 1919

International News Service v. Associated Press

248 U.S. 215 | 39 S. Ct. 68 | 63 L. Ed. 211 | 1918 U.S. LEXIS 1664

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Takeaway

In short, the Court created the misappropriation doctrine: fresh, uncopyrighted news is not property against the public, but a competitor may not free-ride on a news agency's costly reporting by copying and reselling it while its commercial value remains.

Background

Associated Press (AP) and International News Service (INS) were competing national news-gathering services. AP, a cooperative of newspaper members, spent millions of dollars collecting and distributing current news. INS sold news to subscribing newspapers. Because the value of news depended heavily on speed, INS could use AP bulletins and early editions of AP-member newspapers in eastern cities to supply competing western papers as quickly as, or sometimes before, AP could.

AP alleged that INS obtained its news in three ways: by bribing employees of AP newspapers to disclose news before publication; by inducing AP members to violate their agreements; and by copying AP news from public bulletins and early newspaper editions, sometimes rewriting it, and selling it to INS customers. The dispute before the Supreme Court concerned the third practice—INS's use of news lawfully obtained from publicly available AP bulletins and newspapers.

The District Court preliminarily enjoined INS from obtaining AP news through bribery or induced breaches of AP members' obligations, but declined at that stage to enjoin copying from public bulletins and newspapers. The Court of Appeals upheld the initial injunction and expanded it to bar INS from taking AP news, in words or substance, until the news's commercial value had passed. The Supreme Court affirmed.

Issues

Issue #1

Whether AP had a protectable interest in uncopyrighted news after it was published to the public.

Holding

Yes, but only as quasi-property against a competing news-gathering business during the news's period of commercial value; AP had no general ownership right enforceable against the public.

Reasoning

The Court distinguished the facts reported in a news story from the reporter's particular expression of those facts. Although the wording of a news article may qualify for copyright protection, the underlying facts of current events are ordinarily public information—the "history of the day"—and cannot be exclusively owned merely because one party first reports them.

The case did not require recognition of an absolute, common-law property right in news. Instead, the relevant question was whether equity could protect AP's legitimate business of gathering and distributing time-sensitive information from a direct commercial competitor that appropriated the product of AP's labor.

As between AP and INS, fresh news was stock in trade. AP obtained it through organization, skill, labor, and substantial expenditure, and sold its timely distribution to member newspapers. That limited commercial interest was sufficient to constitute quasi-property between the two competitors, even if the public remained free to learn and discuss the facts reported.

Issue #2

Whether AP lost its protectable interest when its member newspapers published the news in public bulletins or newspapers.

Holding

No. Public release did not abandon AP's limited right to prevent a direct competitor from commercially appropriating fresh news before its value had passed.

Reasoning

INS argued that once an AP member posted a bulletin or sold a newspaper, the information became available for every purpose, including resale to competing newspapers. The Court rejected that premise because it treated the dispute as one between AP and the public rather than one between two competing news services.

A reader could ordinarily communicate news from a purchased newspaper for legitimate purposes that did not unreasonably interfere with AP's business. But INS did more: it systematically took the fresh information and sold it to newspapers competing with AP members, thereby exploiting the very market in which AP sought to recover the costs of gathering the news.

Publication was not an abandonment of the news for every commercial purpose. AP's cooperative structure and member rules showed that news was released for the benefit of readers, not to permit a rival service to free-ride on AP's investment. Accepting INS's rule would make news gathering commercially unprofitable and could undermine the service itself.

Issue #3

Whether INS's systematic copying or rewriting of AP news for resale constituted unfair competition even without traditional passing off.

Holding

Yes. INS's appropriation of AP's fresh news for competing commercial distribution was unfair competition.

Reasoning

INS was reaping where it had not sown. By taking material AP had gathered at significant expense and transmitting it to INS customers as its own product, INS diverted profits at the precise point where AP and its members expected to earn a return on their work, while avoiding the expense of gathering the news itself.

The Court refused to limit unfair competition to classic passing off, where a defendant sells its own goods under the plaintiff's name. Here, the wrong was the reverse form of misappropriation: INS sold AP's commercially valuable product as though it were INS's own. Rewriting articles and failing to identify AP reinforced the misleading character of the practice, but the central wrong was the competitive appropriation itself.

The ruling did not give AP a monopoly over news gathering, nor did it bar independent reporting of the same events. It merely postponed a rival's ability to copy and distribute news that the rival had not independently gathered, for the limited time necessary to protect AP's opportunity to profit from its work.

Issue #4

Whether AP's practice of using INS reports as leads or "tips" barred relief under the doctrine of unclean hands.

Holding

No. Using a competitor's report as a lead and independently investigating and verifying it was materially different from copying the competitor's completed news product.

Reasoning

The record supported a distinction between taking a report as a tip to guide independent reporting and taking the substance of a rival's article or bulletin without independent investigation. AP denied the latter practice, and the lower court's finding in AP's favor could not be displaced on the record before the Supreme Court.

Both services and the industry generally used competitors' reports as leads to investigate. Because AP's admitted conduct involved independent verification rather than appropriation of INS's finished work, the Court held that AP had not shown the inequitable conduct necessary to deny it relief.

Issue #5

Whether the preliminary injunction was impermissibly indefinite because it barred use until the news's commercial value had passed away.

Holding

No basis existed at the preliminary stage to modify the injunction, although the District Court could make the remedy more specific on an appropriate application.

Reasoning

The Court recognized that an injunction keyed to the expiration of commercial value might benefit from more definite limits. A more precise order could protect each AP newspaper in its own market for a specified period after publication.

But the record lacked both a concrete proposed revision and factual material sufficient for the Supreme Court to craft a more exact injunction. The Court therefore affirmed the decree while leaving the District Court free to refine the injunction's terms.

Concurrences

Justice Holmes

Reasoning

Justice Holmes, joined by Justice McKenna, rejected the majority's quasi-property rationale. In his view, uncopyrighted words, ideas, and facts remain free for others to use after publication; labor, expense, and exchange value alone do not create property. A legal restriction on a competitor's use therefore required a distinct ground beyond mere appropriation.

For Holmes, that ground was implied misrepresentation. A news service that presents fresh news without acknowledging that it came from AP implicitly represents that its own enterprise gathered the news. That representation wrongfully takes credit earned by AP and may cause readers to assume that AP obtained its information from INS rather than the reverse.

Holmes would have imposed a narrower remedy. INS could publish AP-derived news after a period set by the District Court if it expressly credited AP as the source, because truthful attribution would cure the misleading implication. He would not prohibit use simply to give AP a temporary exclusive right in the facts themselves.

Dissents

Justice Brandeis

Reasoning

Justice Brandeis concluded that the Court had created a new property-like right without support in existing law. In his view, facts about current events are knowledge that becomes freely available when voluntarily communicated to the public. AP's expense in collecting news and the news's market value did not supply the essential attribute of property: a legal right to exclude others from using it.

The established cases protecting market quotations or similar information did not control because they involved breach of contract, trust, or confidence. INS acquired the disputed material by lawful means—reading public bulletins and buying newspapers in the open market—and did not induce a breach of an AP member's obligation in doing so.

Brandeis also rejected the claim of legally cognizable unfair competition. Traditional unfair-competition law required fraud, coercion, passing off, inducing a breach of duty, or another independently wrongful means. INS neither represented that AP's news was its own nor sought to exploit AP's reputation; it simply used publicly available information without compensation, a practice the law generally permitted for uncopyrighted material.

Although Brandeis acknowledged the practical unfairness of free-riding on a rival's costly reporting, he maintained that the remedy should come from legislation. A legislature could define the duration and scope of protection, decide whether news agencies should bear duties of nondiscriminatory access, establish damages or injunction standards, and account for the public's interest in a free flow of news. Courts, he argued, lacked both the institutional tools and authority to design that regulatory scheme.