Whether the Postal Service’s use of The Column on its commemorative stamp was fair use under 17 U.S.C. § 107.
Holding
No. The stamp was not a fair use of Gaylord’s copyrighted sculptures.
Reasoning
The first factor, purpose and character of the use, weighed strongly against fair use. The relevant inquiry concerned the Postal Service’s stamp, not the independent artistic choices involved in Alli’s underlying photograph. Both the stamp and The Column served the same essential purpose: honoring Korean War veterans. The stamp did not use the sculptures for criticism, commentary, scholarship, biography, or another distinct purpose that would alter their meaning or message.
Snow, subdued lighting, and muted coloring changed the sculptures’ appearance but did not transform their character. The surreal or ghostly quality claimed for the stamp was already an important feature of The Column itself and of the Memorial’s original conception. As the court put it, nature’s decision to snow could not strip Gaylord of his otherwise valid right to exclude others from exploiting his work.
The stamp was also commercial. The Postal Service earned more than $17 million from stamp sales, including substantial sales to collectors, and sold related merchandise. Because the use was neither transformative nor noncommercial, the first factor strongly favored Gaylord.
The second factor also favored Gaylord. The Column was an expressive and creative sculptural work, close to the core of copyright protection. Its public display at a national monument made it published, but that fact did not overcome its fundamentally creative nature. The trial court had improperly discounted this factor based on its erroneous conclusion that the stamp was transformative.
The third factor favored Gaylord because the stamp showed fourteen of the nineteen sculptures and made The Column essentially its entire subject. The altered atmosphere did not reduce the importance of the copied material: the stamp was expressly titled “Korean War Veterans Memorial,” and the soldiers remained its visual focus.
The fourth factor favored the government. The Court of Federal Claims did not clearly err in finding that the stamp neither diminished the value of The Column nor displaced a meaningful market for Gaylord’s derivative works. A person wishing to photograph or otherwise create a derivative work from the sculptures would not regard the stamp as a substitute for access to the actual work.
On balance, the absence of market harm did not outweigh the government’s commercial copying of a creative work for the same commemorative purpose as the original. Treating that use as fair would not further copyright’s purpose of promoting creativity. The court therefore reversed the fair-use judgment.