Whether a single-location restaurant satisfies the Lanham Act's "use in commerce" requirement when it provides services to customers who travel across state lines to visit it.
Holding
Yes. BOZO'S use of its mark in connection with restaurant services rendered to interstate travelers was sufficient for federal service-mark registration.
Reasoning
Sections 1 and 3 of the Lanham Act allow registration of a trademark or service mark that is "used in commerce." Section 45 defines commerce broadly as "all commerce which may lawfully be regulated by Congress," and provides that a service mark is in use when it is used in the sale or advertising of services and those services are rendered in commerce. The statutory language does not require that the restaurant itself operate in more than one state.
Binding predecessor precedent treated the Lanham Act's definition as an intentional expansion of federal trademark jurisdiction. In re Silenus Wines held that Congress used the phrase "all commerce which may lawfully be regulated by Congress" according to its broad terms, including intrastate activity that affects interstate or foreign commerce. The court saw no basis for giving "commerce" a narrower meaning in registration cases than in infringement cases.
In re Bookbinder's Restaurant did not establish a categorical rule barring registration by single-location restaurants. There, the applicant supplied no competent evidence that its Philadelphia restaurant served interstate commerce; its attorney's unverified assertions were insufficient. By contrast, In re Gastown approved registration where services performed in one state had a direct relationship to interstate commerce. The cases differed because of their evidentiary records, not because one involved a restaurant at a single location.
Here, the record established that BOZO'S had served customers traveling across state lines. Williams submitted evidence, including an affidavit estimating that fifteen percent of its business came from out-of-state customers, visitor-register materials, and affidavits or letters from out-of-state patrons. Harmon's representative's observation that no out-of-state vehicles appeared during one two-hour visit, together with counsel's attacks on the affidavit's credibility, did not create a genuine factual dispute.
The court rejected Harmon's proposed extra-statutory thresholds: that a restaurant must sit on an interstate highway, serve at least fifty percent interstate travelers, or regularly advertise in out-of-state media. Because the Lanham Act reaches all commerce Congress may regulate, the court lacked authority to impose a quantitative or location-based restriction that Congress had not enacted.