Whether New Jersey's constitutional protections for speech and assembly require privately owned regional shopping centers to permit noncommercial political and societal leafletting.
Holding
Yes. Under the New Jersey Constitution and the Schmid framework, regional shopping centers must permit noncommercial leafletting and its ordinary accompanying speech, subject to reasonable time, place, and manner regulations.
Reasoning
The New Jersey Constitution provides an affirmative protection for speech that is broader than the federal First Amendment rule. Under State v. Schmid, private owners may have a constitutional obligation not to impose unreasonably restrictive or oppressive restraints when their property has been opened to public use. The inquiry considers the property's normal use, the nature and extent of the public invitation, and the relationship between the proposed expression and the property's private and public uses; those considerations ultimately balance expressive liberty against the owner's interest in exclusion.
The malls' commercial purpose did not end the inquiry. Their actual use and invitation were extraordinarily broad: they contained not only stores but restaurants, theaters, offices, open gathering spaces, community booths, public events, civic programs, political activity, and amenities for people who came without necessarily intending to buy anything. By inviting the public to gather, stroll, socialize, attend events, and participate in community activity, the malls created an implied invitation of constitutional significance.
The proposed activity was compatible with that setting. Political leafletting traditionally occurred in downtown business districts, and regional malls had substantially displaced those districts as places where New Jersey residents gathered. The malls' own practices also undermined their claim that issue-oriented expression was inherently discordant, because they had hosted voter-registration efforts, community organizations, candidates, public-information programs, and other expressive events; several had even allowed the Coalition to leaflet.
The balance strongly favored the Coalition. The speech concerned public policy at the core of constitutional protection, while the owners' exclusion interest was diminished by their extensive public invitation. Carefully controlled leafletting was unlikely to cause meaningful financial harm or interfere materially with shopping, particularly because mall operators retained broad authority to regulate its time, place, and manner. Denying access, by contrast, would close a practical channel for grassroots speakers to reach the large audiences that had moved from downtowns to malls.