Whether door-to-door distribution of religious literature in exchange for requested contributions is protected religious expression or merely a commercial book-selling enterprise.
Holding
It is protected religious activity and expression; the requested contributions did not convert the Witnesses’ evangelism into a purely commercial enterprise.
Reasoning
The Court treated the Witnesses’ personal visits and distribution of literature as an established form of missionary evangelism. This activity combined preaching with the circulation of religious ideas and therefore stood on the same constitutional footing as church worship and preaching from a pulpit under the Free Exercise, Speech, and Press Clauses.
The fact that the Witnesses requested money for books and pamphlets did not make them ordinary retail sellers. Religious organizations need financial support, and literature may be distributed at a price to defray expenses or sustain the religious mission without losing its protected character. Otherwise, routine church collections could likewise be characterized as commercial activity.
The Court acknowledged that distinguishing religious activity from purely commercial activity can sometimes be difficult. But on this record, the nominal charges, willingness to accept less or nothing, and central evangelical purpose showed that the sales aspect was incidental to disseminating religious beliefs rather than the object of a commercial venture.